mardi 13 janvier 2009

RuMe Reusable Bags

We already talked about it on this blog; the possibilities in the promotional products industry are endless. One of the most used and common promotional products (after pens I guess) has to be the reusable bags. Needless to say that when thinking of creating a reusable bag we can stretch our imagination to any limit: all sorts of materials, colors and dimensions are available. Cynthia came across this line, the RuMe reusable bags. They are not only beautifully designed but really serve the environmental cause the reusable bags were initially created for. Read below the presentation of the line taken from the website. For all of those who would be interested in creating a line of reusable bags in co-branding RuMe would probably be our first suggestion.

By Khady Beye

"Denver, Colorado-based RuMe was launched on Earth Day 2008 to meet the growing need of environmentally conscious consumers who don't want to sacrifice style and functionality.

Surrounded by the majestic Rocky Mountains and influenced by the environmentally-sensitive Colorado climate, RuMe emerged out of the growing consumer desire for sensible, affordable products that use less, by ReUsing more.

The RuMe team merges a diverse background in international manufacturing, graphic design, advertising, and product branding, to bring global-friendly products, manufactured under strict fair trade practices that are as stylish as they are useful.

RuMe's premier product, the reusable RuMe Bag, is designed and packaged following a no-waste philosophy and all RuMe products are manufactured in South Korea under strict Fair Trade policies and standards including, but not limited to:

  • A fair, living wage for all factory employees (2007 per capita GDP of South Korea is estimated at USD $24,600 per year by the CIA Fact Book).
  • Employees have ample meal breaks, are not obligated to work overtime and employees may unionize.
  • The factory is modern, clean, well lit and has emergency protocols in place.

RuMe's manufacturing partner in South Korea belongs to the Fair Trade Commission.


Affordable, stylish RuMe Bags are designed for daily use – and ReUse –
in any situation:
  • Grocery or mall shopping; as a gym, sports, diaper or beach bag; for après ski, picnics or overnighters; for laundry, farmer’s markets, work or as ReUseable gift bags.
  • The comfortable handle is sized to carry over any shoulder – male or female – even while wearing a bulky winter coat!
RuMe Bags are designed and packaged following a no-waste philosophy –
there’s no superfluous pouch or packaging.

Up to three RuMe Bags can be rolled and tied together for simple, compact carrying and storage.

RuMe Bags are small enough to fit in a purse or glove compartment – our patent pending enclosure system enables three bags to roll up to about the size of your cup of coffee.

RuMe Bags are made from 180 denier polyester, with water-resistant coating; the innovative box stitch design offers a structured environment for loading goods, while maintaining a flexible space for over-sized, bulky items."

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