mardi 7 juillet 2009

The King of Pop & Promotional products VS Memorabilia

As the King Of Pop is brought to his final resting place we can only imagine how many factories are working double extra shifts to deliver humongous orders of Micheal Jackson promotional products. From watches to mugs to hundreds of different t-shirt designs, the number of promotional products dedicated to the Man In The Mirror is never ending. Right after the passing of this musical icon numerous people saw flourish "I love MJ" tshirts in every corner of pretty much every North American city. It ressembles what we called the Obamania but it might have an even bigger impact as it is, I think, much easier to profess one's love of pop than one's political affiliation.

As far as the Micheal Jackson memorabilia goes, it might not be a goldmine. While some tried to sell their tickets for the Memorial (held today at the Staples Center in LA) on eBay for as much as 3,000$ (before the website prohibited the sales), Msn money warns those that think that all thinks Micheal Jackson will go up in value. See the article below

" Michael Jackson had barely been pronounced dead on June 25 when the memorabilia market heated up. Copies of his best-selling album, "Thriller" -- worth about $10 that morning -- were fetching five to 15 times that much by nightfall.

A single Cheeto -- a cheese-flavored, finger-sized snack -- that purportedly resembled Jackson doing the moonwalk sold for $35.18 on eBay.

Prices for all things Jackson, from albums and tour posters to commemorative coins and more, popped and have shown few signs of coming back to earth. But they will come back to reality soon, most likely when Jackson's death stops producing hourly headlines.

For many fans of the King of Pop, buying Michael Jackson memorabilia is more about being a fan than an investor, but for anyone justifying a current purchase by assuming that today's trophy will hold its value tomorrow, that's where the trouble is.

Anyone thinking of Jackson memorabilia as an investment -- or with a spare copy of "Thriller" gathering dust in the basement -- may want to move it now because the market is never likely to be this good again.


Moreover, one way that collectors of art and wine avoided some of the down market last year was to pull items from auction; a collection's value can drop precipitously if it has to be brought to market suddenly. "Dealer risk" is enormous, as an item is only worth what a dealer will pay for it.

"Anything with Michael Jackson's name on it is selling ridiculously right now; people have come in and bought up all of the Michael Jackson records I had," said Erik Hansen, owner of Stax of Wax Music and Collectibles in Provincetown, Mass. "The problem is that someone is paying a high price now, and when they lose their job in six months or a year and go to sell it, they're going to find out that most of this stuff is not rare and that dealers -- and probably everyone else -- won't pay any more than it was worth right before Michael Jackson died."

Here's where the logic of the Jackson fan who grabs up something hoping it will maintain its investment value makes the big mistake. Jackson is one of the top-selling musical artists of all time, with his biggest hits produced years before CDs were commonplace. Logically, his albums are less scarce, meaning that the supply/demand equation will eventually reflect the fact that so many records were produced.(...)

The Jackson market may be sustainable for as long as the man's death is in the news. But once the reporters have moved to the next headline, the big value in a Jackson collectible will be that you like the music or the image, rather than the price it will get on the market." Source

So you might want to invest on MJ Promotional Products instead of MJ Memorabilia...In any case, might the King Of Pop rest in peace.

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