From promo to the masses

We have discussed a few months ago a product that was a favorite of Cynthia's after her inspiring week in Las Vegas for the PPAI Convention.

It is a pocket tootbrush that ressembles the ones we can usually get on a plane or offered by a dentist but that has the added advantage of having toothpaste integrated in the brush. Yes, the toothpaste comes directly out of the brush by pressing the handle. It seems like nothing, but it really is super convenient. So convenient that there is a internationally known brand that has created a product that does the same thing (help people have a clean mouth and fresh breath throughout the day) with the addition of not needing any water.

When I saw the advertisment for this product on TV, I immediately thought of The Emergency Brush we mentionned here in the blog. The Colgate version is called the Wisp and you can check it out here www.colgatewisp.com.

The Wisp might be customizable...we're investigating it! Stay tuned and let us know if you did use it. I will try it and give you a review soon.