The PhRMA card

Source: Mediatree

With the adoption of the PhRMA code in July 2008, Pharmaceutical Companies and Promotional Products Companies alike asked themselves: Now what?

The Problem: there are limited promotional items available in the industry that help Pharmaceutical Companies effectively promote their products while complying with the new educational guidelines.

The Solution: The NEW PhaRMA CARD. Offered exclusively by our friends at MediaTree, The PhRMA Card is distributed by Pharmaceutical Companies during office visits, allowing Health Care Professionals to go online and learn about new product enhancements. The PhRMA Card rewards the physician with thousands of medically relevant gift items, from Books to Medical Posters and Anatomic Models to Computer Software.