The internet is a great place

While doing some research on new exciting ideas I stumbled on this book, available for preview on its digital version.

Sometimes, when, like me right now, you lack new ideas to talk about, going back to the basics of what you need to make it happen is always good.
Here this book, The Power of Promotional Products tells us about "how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value."
I haven't read it yet, so I do not know how great (or not) it is, but I would love for all of you who have an opinion about it after reading it to share it with us and start a conversation.
To all of you who are a part of the Promotional Products industry (as manufacturers, suppliers, distributors or even end users), I have been a part of a great debate about the future of the structure of this industry during the PPPC convention in January 09 and have further realized that the challenges faced by it make it even more interesting because it pushes its member (and especially the distributors like CC Promo) to be even more creative. But...like I said...it is sometimes very important to go back and reflect on the purpose and basis of using communicating with objects.

Here's the link!